The Los Angeles Sparks announced the renewal of a multi-year deal with Nike, Inc. The two have been partners since before the start of the 2017 season.
"I am thrilled to continue our partnership with Nike and expand our programming with Game Growers," said Danita Johnson, President and COO of the Los Angeles Sparks. "Nike has shown a commitment to investing in the Sparks and elevating youth basketball programming for girls in Los Angeles. We look forward to growing our collective footprint in the space in 2020."
The collaboration has included programming and events focused on youth basketball, Mamba League, the sponsorship of Sparks Sneakerhead Night. The newest addition to the sponsorship will consist of the Sparks' involvement in Nike's brand new Game Growers program.
By the age of 14, girls are twice as likely to drop out of sports than boys. Game Growers is a program that will include all 12 WNBA teams and 18 NBA teams designed to target those numbers and aid in the continued development of girl's sports. It will allow girls to team up and collaborate with professional athletes to inspire more girls to love and play sports.
"Nike is joining forces with the WNBA and NBA to invite girls across the country to help us change the game," said Caitlin Morris, General Manager of Nike Social and Community Impact per release. "We know that kids who play do better in every way physically, emotionally and academically. Yet this generation and girls, in particular, are the least active in history. We want girls today to be game-changers and problem solvers and Game Growers helps amplify their voices, lifts up their ideas and equips them to succeed on the court and in life."