Without the NCAA Men's Basketball Tournament, there is no NCAA. At least not the NCAA as we know it.
Last year, college athletics' governing body generated about $900 million in revenue from the 68-team tournament, or roughly 90 percent of their total annual revenue. The NCAA says nearly all of their money goes to the student-athletes, with 96 percent of expenses allocated to "benefit student-athletes at member schools through services or direct distributions."
Kentucky and North Carolina's thrilling Elite Eight game did a whole lot of good for the nearly 500,000 student-athletes across the nation. Though final revenue numbers won't be calculated until a later date, it's a safe assumption the down-to-the-wire matchup of elite programs generated a few bucks. And Theo Pinson knows it.
Following the Tar Heels' win on Luke Maye's jumper in the final seconds, Pinson told it like it is.
Hell of a game. We made a lot money for the NCAA today. – Theo Pinson pic.twitter.com/OgrM4TzJWf
— Nick Carboni (@NickCarboniWCNC) March 27, 2017