Why Licensing Is Becoming One Of College Athletics’ Most Underrated Revenue Plays
Big numbers often define college athletics. Media rights deals. Donor gifts. Ticket sales. Corporate sponsors. Conference distributions. Yet one of...
KC Smurthwaite is a consultant for Athletics Admin, specializing in revenue generation, licensing, marketing, and higher education. He has almost two decades of experience in collegiate athletics and the sports and entertainment industry. Smurthwaite is a fractional employee of several athletic departments across the country. He also teaches sports management and journalism as an adjunct professor. Follow him on Twitter @KcSmurthwaite or reach him at [email protected].
Big numbers often define college athletics. Media rights deals. Donor gifts. Ticket sales. Corporate sponsors. Conference distributions. Yet one of...
As college basketball’s non-conference slate winds down and the long, messy road toward March heats up, it’s a good time...
It’s here. Ready or not. Private equity and private capital are about to go haywire in collegiate athletics. Already thought...
And POOF.... Just like that, we’re now on the back-end of the coaching carousel. It took roughly 36 hours for...
Coaching Candidate is a mini-series exploring potential head coaches at the FCS and FBS levels. Read more about the contracts...
Coaching Candidate is a mini-series exploring potential head coaches at the FCS and FBS levels. Read more about the contracts...
Coaching Candidate is a mini-series exploring potential head coaches at the FCS and FBS levels. Read more about the contracts...
The coaching carousel is alive and well, and the rumor mill is already firing on all cylinders. Could Tim Polasek...
The carousel season is nearly in full swing, and the rumor mill is already churnin’ fast. Let’s take a look...
We love buzzwords in collegiate athletics. They’re everywhere. Some are perfect descriptors. Others … well, they’re closer to a magic...
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