Cal wasted no time in kicking off its partnership with Under Armour.
Last year, the school and Under Armour agreed to a 10-year apparel deal that would begin on June 1, 2017. The deal is worth about $86 million in cash and product and increases their cash intake by more than 2,000 percent from 2016-17, the final year of their Nike deal.
"We're thrilled to have found a partner that is as excited about what makes Cal Cal as we are," Cal athletics director Mike Williams said. "We share Under Armour's vision on innovation, and it's apparent we have the same work ethic."
And that vision included a new secondary logo, unveiled on Thursday, the first day of the new deal. The Cal script will remain the primary logo and they introduced a block "C" logo with the Golden Bear profile logo.
