If you are going to use the meme, live the meme. On Saturday, Oregon State (unluckily for them) lived the Crying Jordan meme on national TV.
The Beavers are one of countless FBS teams that use the giant playboards as a way of communicating from coaches to players what they are going to run next. These boards have become a confusing mess of images, with many pop culture references and such to liven up the crowd.
Oregon State held up a board featuring the iconic Crying Jordan image before one play, unaware of the foreboding nature of MJ's face. They then went on to fumble and lose the ball in a moment of karma for the NBA Hall of Famer.