You can pay $10 more to attend Oklahoma's game against Tulane on Sept. 16 than watch it at home. No, remaining tickets don't cost $10 each. They're $65, or just $10 more than the cost of watching the game on TV.
The Sooners have earmarked one pay-per-view game each of the last few years. That will continue in 2017. The university announced this week that their Week 3 home game against the Green Wave will cost $54.99.
"The game is being televised on a pay-per-view basis because it was not selected for over-the-air broadcast or cable television coverage," they said in a statement. "It will be available on a dedicated pay-per-view channel on participating Oklahoma program providers, and nationwide via participating satellite and Telco distributors. Pricing will vary by distributor."
As noted by LandGrant Gauntlet, pay-per-view pricing was not announced. However, the price is expected to be comparable to the $54.99 amount required to stream the game on SoonerSports.tv or the SoonerSports2Go app. Fans could also pay $99.99 for an annual subscription, which would include the game.
This isn't common practice in college football, but other schools have experimented with pay-per-view games. And though fans will be fussy about the prospect of dropping $55 for three-plus hours of TV entertainment (or the price of food and drinks at bar to watch the game on their pay-per-view subscription), it is clearly working for Oklahoma.