HERO Sports is counting down the 100 days until the kickoff of the 2018 college football season on Saturday, Aug. 25, with daily trivia. Each day, from May 17 through Aug. 24, we'll publish one college football trivia question.
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Universities and their athletic departments have been battling trademark and copyright infringements for decades. Most cases go unnoticed because they're solved quickly, without issue, out of the public arena or for whatever reason. One issue, however, was made very public in the 1980s when Arizona State threatened a lawsuit on an American company for use of a logo that resembled their athletics' logo.
Arizona State threatened a lawsuit on which company for use of a logo that resembled their Sparky logo?
Some clues:
The company still exists today.
The company was founded in Los Angeles but now is based in Minnesota.
Their current logo includes a type of fruit that's also in their name.
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Answer
Orange Julius
During the 1970s and '80s, Orange Julius used a logo that featured a devil holding a pitchfork while sitting atop an orange. Arizona State, however, claimed that image infringed on their trademark for their Sparky logo and the school's alumni association threatened lawsuit. Orange Julius removed the devil.
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