The National Basketball Association (NBA) announced this week a groundbreaking multi year partnership making DoorDash the official on-demand delivery service of the WNBA, NBA and NBA 2K League. The announcement comes at the start of the 2020 NBA Playoffs and this is the first ever partnership of it’s kind for all three leagues.
“Growing up in Illinois as an avid basketball fan, I have always loved the sport and the joy it brings to communities. We are so proud to be the inaugural on-demand food platform partner for the NBA, an innovative and dynamic league,” said Tony Xu, DoorDash CEO and Co-founder per release. “This partnership will bring together food, sports, culture and technology to create memorable experiences for fans, while at the same time advancing our shared values of diversity, access and empowering local communities.”
Along with the announcement, DoorDash launched it’s #PlayItForward Challenge will will take place via social media and encourage users to unite and support Black-owned restaurants in their communities. Through the end of August, DoorDash will donate $1 up to $100,000 to the National Urban League for every order placed from a Black-owned restaurant via DoorDash platform. DoorDash will also waive delivery fees from their partners to further support Black-owned businesses.
“This new partnership is a timely first for us as DoorDash is uniquely positioned to amplify our efforts to engage with fans who are watching games from their homes while also stepping up to support the Black-owned businesses in their communities – a key priority and area of focus across our leagues,” said Dan Rossomondo, Senior Vice President, Head of Media & Business Development per release.