The WNBA and beauty line Glossier recently partnered up in a new campaign called Body Hero.
The announcement comes this week as Glossier recently launched two new products in the Body Hero Exfoliating Bar and the Body Hero Dry-Touch Oil Mist. The campaign for the new products will feature current WNBA players showing off their beauty and self care routines in their daily lives.
The players of the WNBA have been at the forefront of cultural change and female empowerment using their voices and platforms to stand for diversity, inclusion and equality. The 22 year old league has never had a partnership with a beauty brand before, making this that much more significant.
“It is important for me to be a part of this campaign because beauty and being a Body Hero is something that we all are. We need to celebrate our own beauty but also our bodies, because our bodies are all so different yet so beautiful and powerful.” said New York Liberty forward Amanda Zahui. B told Marie Claire.
“To be a part of a campaign that celebrates all kinds of bodies is not just itself a beautiful thing, but also a powerful move to raise awareness that all bodies are beautiful and each body is a hero, because inside of that body lives a beautiful soul.”.
The campaign will feature WNBA players Sue Bird (Seattle Storm), Amanda Zahui B. (New York Liberty), Seimone Augustus (Los Angeles Sparks), Lexie Brown (Minnesota Lynx), Stefanie Dolson (Chicago Sky), Kalani Brown (Atlanta Dream), Gabby Williams (Chicago Sky) and Natalie Achonwa (Indiana Fever)
“In the cultural dialogue right now, it’s really inspired by these WNBA players who have not only in this moment but for many years been strong voices in that dialogue, not just what they represent with their bodies, but mentally and spiritually what they represent in being very strong, opinionated, and standing up for their values,” said Glossier VP of Marketing Ali Weiss. “So we reached out in the hopes they’d want to work with us.”
The campaign is expected to be featured across the country with fill-page ads in The New York Times and Los Angeles Times to go along with ad space on Hulu, YouTube and TikTok.