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How Much Does a Super Bowl Commercials Cost? 18,233% More Today Than Super Bowl I

HERO Sports by HERO Sports
February 1, 2018

How much does a Super Bowl commercial cost in 2018? Projections are running as high as $7.7 million for a 30-second spot compared to $42,000 for Super Bowl I played in 1967.

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COMPARE: NFL Teams | NFL Players

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This year's price tag for the biggest game of the NFL season will cost advertisers $256,666 for every second of airtime. 

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RELATED: Super Bowl Bloopers
RELATED: SB 50 Best/Worst Commercials
COFFARO: Super Bowl Novelty Bets

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Check out the staggering increase in the cost of running a commercial during the Super Bowl back in 1967 compared to 2018. Just how big of an increase are we talking about?

How about a mind-boggling 18,233 percent!

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How Much Does a Super Bowl Commercial Cost?

Super Bowl Year Costs
SB 1 1967 $42,000
SB 2 1968 $54,000
SB 3 1969 $55,000
SB 4 1970 $78,000
SB 5 1971 $72,000
SB 6 1972 $86,000
SB 7 1973 $88,000
SB 8 1974 $103,000
SB 9 1975 $107,000
SB 10 1976 $110,000
SB 11 1977 $125,000
SB 12 1978 $162,000
SB 13 1979 $185,000
SB 14 1980 $222,000
SB 15 1981 $324,000
SB 16 1982 $324,000
SB 17 1983 $400,000
SB 18 1984 $368,000
SB 19 1985 $525,000
SB 20 1986 $550,000
SB 21 1987 $600,000
SB 22 1988 $645,000
SB 23 1989 $675,000
SB 24 1990 $700,000
SB 25 1991 $800,000
SB 26 1992 $850,000
SB 27 1993 $850,000
SB 28 1994 $900,000
SB 29 1995 $1.15 million
SB 30 1996 $1.085 million
SB 31 1997 $1.2 million
SB 32 1998 $1.3 million
SB 33 1999 $1.6 million
SB 34 2000 $2.2 million
SB 35 2001 $2.1 million
SB 36 2002 $1.9 million
SB 37 2003 $2.1 million
SB 38 2004 $2.2 million
SB 39 2005 $2.3 million
SB 40 2006 $2.5 million
SB 41 2007 $2.6 million
SB 42 2008 $2.7 million
SB 43 2009 $2.4 – $3 million
SB 44 2010 $2.5 – $2.8 million
SB 45 2011 $3 million
SB 46 2012 $3.5 million
SB 47 2014 $4 million
SB 48 2014 $4 million
SB 49 2015 $4.5 million
SB 50 2016 $5.01 million
SB 51 2017 $5.02 million
SB 52 2018 $7.7 million
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