According to TheStreet, an incredible $4.62 billion was spent in 2012 on college-licensed merchandise.
RELATED: Ranking the 10 Best Patriotic College Football Helmets
With so much moolah at stake, it's easy to see why schools like Ole Miss are constantly rolling out new products and, as was the case this week, alternate logos.
Ole Miss rolling out a new logo – a script 'M' – Gridiron Now https://t.co/mxiR1oUlEC – #Logo – #logos pic.twitter.com/wZmhHy9aex
— Logo Design News (@Logo_Designs) July 6, 2017
The Rebels recently debuted this new script "M," which has been a pretty big hit according to Michael Thompson, senior associate AD/communications & marketing.
While this newest edition won't be replacing previous Ole Miss logos, it does gives fans another option when snagging gear.
What says you about the school's newest "M?" Does it stack up against others that leverage the thirteenth letter of the alphabet?
RELATED: Projected Win Total for Lane Kiffin and Florida Atlantic Football
[divider]
Michigan
One could argue that this is the single most iconic "M" in all of sports.
[credit]
Michigan Athletics[/credit]
[divider]
Minnesota
The maroon and gold trim make this one of the more underrated logos in the FBS — "M" or no "M."
[credit]
Minnesota Athletics[/credit]
[divider]
Marshall
The Thundering Herd make a strong case for the best "M" logo in the FBS with a letter a bit thicker than the competition.
[credit]
Marshall Athletics[/credit]
[divider]
Maryland
Sorry Terps, but there's always too much going on with your logos and uniforms.
[credit]
Maryland Athletics[/credit]
[divider]
Miami (OH)
Sometimes simplistic is classic, but the Redhawks' "M" could use a refresh.
[credit]
Miami (OH) Athletics[/credit]
[divider]
Memphis
This classic look is a chip off the 'ol Michigan block (style).
[credit]
Memphis Athletics[/credit]
[divider]
Mississippi State
Who wears it better SEC fans: Mississippi State or Ole Miss?
[credit]
Mississippi State Athletics[/credit]
[divider]
Missouri
Wow. I never noticed the similarities until now.
[credit]
Missouri Athletics[/credit]
[credit]
Michigan Athletics[/credit]
