Rice made a lot of great decisions in revamping their brand, among them: retaining the classic Old English 'R' logo.
The school spent the last two years working with adidas and a design agency to, "create an identity that is consistent, authentic and recognizable," the school said statement on Tuesday when unveiling new logos.
The rebranding includes two new secondary logos, a new wordmark, and a slightly altered color palette, among other small changes.
"The Rice Athletics brand is the culmination of everything we stand for – our culture, our interactions, our performance," they also said. "It is our connection to the community and its connection to us."
You can read more about the fascinating rebranding process and watch videos on the process and finished products on their website. Here's a quick look at the new Rice logos:
— Rice Athletics (@RiceAthletics) April 11, 2017