Texas won 71 games from 2010-19 (tied for the 53rd-most wins in the FBS), during which they missed a bowl game three times, finished under .500 three times, won zero conference championships, and only once won 10 games in a season. The mediocrity didn't hurt the bottom line.
David Jones of Penn Live compiled financial records for each Power Five program, breaking down mandatory annual filings from the U.S. Department of Education through the Equity in Athletics Disclosure Act. The findings aren't revolutionary; we already know college football is one of the most imbalanced sports on the planet. Still, Jones' detailed ranking of all 65 Power Five teams is revealing, including the staggering numbers for Texas.
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"The ESPN-managed Longhorn Network has recently kicked in about $15M annually, and it’s all gravy beyond the Big 12 contract," wrote Jones. "Tom Herman’s 2nd season was pretty good by recent standards – 10-4 with an early upset of Oklahoma in Dallas, then a big one over Georgia in New Orleans. But the 2018-19 profit was a benchmark for any college program – $112.9M, busting UT’s record set in the prior fiscal year. Winning isn’t everything."
