How much does a Super Bowl commercial cost in 2018? Projections are running as high as $7.7 million for a 30-second spot compared to $42,000 for Super Bowl I played in 1967.
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COMPARE: NFL Teams | NFL Players
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This year's price tag for the biggest game of the NFL season will cost advertisers $256,666 for every second of airtime.
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Check out the staggering increase in the cost of running a commercial during the Super Bowl back in 1967 compared to 2018. Just how big of an increase are we talking about?
How about a mind-boggling 18,233 percent!
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How Much Does a Super Bowl Commercial Cost?
| Super Bowl | Year | Costs |
|---|---|---|
| SB 1 | 1967 | $42,000 |
| SB 2 | 1968 | $54,000 |
| SB 3 | 1969 | $55,000 |
| SB 4 | 1970 | $78,000 |
| SB 5 | 1971 | $72,000 |
| SB 6 | 1972 | $86,000 |
| SB 7 | 1973 | $88,000 |
| SB 8 | 1974 | $103,000 |
| SB 9 | 1975 | $107,000 |
| SB 10 | 1976 | $110,000 |
| SB 11 | 1977 | $125,000 |
| SB 12 | 1978 | $162,000 |
| SB 13 | 1979 | $185,000 |
| SB 14 | 1980 | $222,000 |
| SB 15 | 1981 | $324,000 |
| SB 16 | 1982 | $324,000 |
| SB 17 | 1983 | $400,000 |
| SB 18 | 1984 | $368,000 |
| SB 19 | 1985 | $525,000 |
| SB 20 | 1986 | $550,000 |
| SB 21 | 1987 | $600,000 |
| SB 22 | 1988 | $645,000 |
| SB 23 | 1989 | $675,000 |
| SB 24 | 1990 | $700,000 |
| SB 25 | 1991 | $800,000 |
| SB 26 | 1992 | $850,000 |
| SB 27 | 1993 | $850,000 |
| SB 28 | 1994 | $900,000 |
| SB 29 | 1995 | $1.15 million |
| SB 30 | 1996 | $1.085 million |
| SB 31 | 1997 | $1.2 million |
| SB 32 | 1998 | $1.3 million |
| SB 33 | 1999 | $1.6 million |
| SB 34 | 2000 | $2.2 million |
| SB 35 | 2001 | $2.1 million |
| SB 36 | 2002 | $1.9 million |
| SB 37 | 2003 | $2.1 million |
| SB 38 | 2004 | $2.2 million |
| SB 39 | 2005 | $2.3 million |
| SB 40 | 2006 | $2.5 million |
| SB 41 | 2007 | $2.6 million |
| SB 42 | 2008 | $2.7 million |
| SB 43 | 2009 | $2.4 – $3 million |
| SB 44 | 2010 | $2.5 – $2.8 million |
| SB 45 | 2011 | $3 million |
| SB 46 | 2012 | $3.5 million |
| SB 47 | 2014 | $4 million |
| SB 48 | 2014 | $4 million |
| SB 49 | 2015 | $4.5 million |
| SB 50 | 2016 | $5.01 million |
| SB 51 | 2017 | $5.02 million |
| SB 52 | 2018 | $7.7 million |
