Looking for ways to get fans involved and interested in your school’s sports teams? Being strategic with your Facebook posts will help you generate clicks, likes, comments and fans! Here are some tips to help you spice up your Facebook page.
1. Add Video & Go Live
Videos are becoming more and more prominent in the social media landscape. Post videos of your team being silly, clips of practices, interviews and other video content you think is relevant! You should also utilize the "Go Live" feature on Facebook. If you don’t know how, here’s How to Livestream.
Livestream North Dakota State – Exclusive look into NDSU football locker room
Livestream USC Football – Trojans arrive at the coliseum for their Homecoming game vs. Oregon!
2. Be Strategic About When You Post!
Check Facebook Insights for data to help you decide when the best time to post content is. Everybody has different scrolling behaviors, but the insights tab will help you estimate when fans are checking Facebook and when they are most likely to engage with the media in their feed.
Facebook Insights can also show you how successful, in terms of reach and engagement, your last posts were. This can help you decide which types of content are the most interesting to your fan base so you can produce more content that is similar.
3. Provide Relevant & Visually Appealing Content
A picture is worth 1,000 words! Post an image that is exciting and informative to entice fans to click and comment!
Stony Brook Men's Baseball Celebration
NDSU Women's Basketball – Exciting Game Day Announcement
University of Oregon Football – Signing Day Announcement
4. Get Personal
Fans are always looking for a glimpse at what happens behind the scenes; what happens before a game, outside of practice, pictures or videos of athletic facilities, and what the players on your team are like. Personal insights can go a long way and will make fans feel more connected to your athletic teams.
Oklahoma Sooners Women's Soccer – Travel to NCAA 2nd round vs. BYU
Miami Hurricanes Women's Soccer – Senior Features
Cal Women's Gymnastics – Freshman Sylvie Seilnacht gives a look into her first year at Cal
University of Washington Men's Basketball – Coach Lorenzo Romar shows off his guitar skills
5. Ask Questions ???????
Questions are a call to action and will prompt fans to share their opinions.
Baylor Football Fan Vote – Which uniforms should be worn on game 1 of the 2016 season?
Courtesy of Baylor Athletics
6. Engage With Other Schools
Have a friendly competition with your opponent or tag them in the content that is relevant to your upcoming matches. Tagging other schools will expand your reach.
7. Boost Your Posts
If you have the marketing budget, boost the posts you feel have the most potential to interest fans. Boosting allows you to display your post in front of a broader audience and to a more targeted audience, which will increase brand awareness and engagement with your posts.
8. Make People Laugh!
Post bloopers, GIFs, Memes or anything that might make your fans smile!
Cal Men's Soccer Team – "For Ur Love" Music Video
University of Washington Women's Soccer – Showing off their Mud Slides
Campbell Baseball – Getting really personal with the "I Love You'" Game