UCLA officially kicked off their Under Armour partnership earlier this summer but it really kicked off on Saturday when the Bruins unveiled their first football uniforms.
The school ditched Adidas this summer for greener pastures. Literally greener pastures: They signed a 15-year, $280-million deal with Under Armour. It is the largest deal in NCAA history, paying them $15 million up front plus $7.4 million on average annually in shoes and apparel and $2 million over eight years for facility upgrades.
“This deal was about geography,” said Under Armour founder Kevin Plank, who started the Baltimore-based company in 1996. “It was important for us to plant our flag in L.A.”
And that flag will include beautiful new football uniforms for the Bruins. Though the uniforms — unveiled in an exclusive UNISWAG video — don't veer far from their iconic design, they're are a little more clean, simple and sleek.
— UNISWAG (@Uniformswag) July 15, 2017